Our challenge was to create awareness around miadidas (adidas' customisation offering) in the UK market.
We teamed up with London fitness bloggers, and adidas ambassadors, Zanna Van Dijk and Adrienne LDN telling their stories through film before collaborating on a range of customised products with both women.
The campaign was fronted by two films hosted at adidas.com.
Below the films users could browse the women's miadidas limited edition shoe collections along with an option to create their own.
Fans and followers of Zanna and Adrienne from all over the world also discovered the campaign through social media as the two women directed their cumulative 200k+ followers to the campaign.
The two women couldn't contain their excitement, blogging and sharing content about their collaborations.