03.png

CROWN ROYAL | SEEING BLIND

Our challenge was to elevate Crown Royal's brand positioning around Generosity after establishing the 'Live Generously' idea.

'Seeing Blind' was the first in a series of 'acts' we brought to life under the new 'Generous' positioning. The idea centred around enabling blinded U.S. Army veteran Major Scotty Smiley to see in a whole new way.

Our challenge was to elevate Crown Royal's brand positioning around Generosity after establishing the 'Live Generously' idea.

'Seeing Blind' was the first in a series of 'acts' we brought to life under the new 'Generous' positioning. The idea centred around enabling blinded U.S. Army veteran Major Scotty Smiley to see in a whole new way.

Here’s some of what went down behind the scenes at the shoot in Pasco, WA, USA.

| Credits |
| Director: 
Scott Cudmore | Production: Good Company | Guest Appearances: Scotty SmileyMatthew Dickman | 
| Agency: Anomaly New York | Creatives: Paul Mann, Mike Cuthell, Steve Peck, Jared Elms |